# Auth0

Updated Apr 29, 2026

60%  
Adoption rate  
Share of businesses that purchased from this vendor, of all businesses that made purchases in this software category. Measured in the past 12 months from the month shown.

#2  
In Identity Providers  
Competitive ranking by adoption rate among all vendors in the vendor's software category for the month shown, where 1 = highest market share.

## Summary

- Auth0 ranks #2 within the Identity Providers category, maintaining its position month-over-month.
- As of April 2026, 60% of organizations who have a vendor in the Identity Providers category use Auth0: down 7 percentage points from last year.
- Auth0 has the highest adoption among enterprise companies (76%), compared to mid-market (67%), small-to-medium businesses (57%), and micro-SMB (52%).
- Auth0 key capabilities include universal login, multi-factor authentication, and social identity connections, supporting secure user authentication for web and mobile applications.

## Are businesses buying Auth0?

**Adoption**

**Rate** (among buyers of similar Identity Providers software)

394041424344454647484950515253545556575859606162636465%54%48%

Source:Business spend data from [Ramp](https://ramp.com/). Available at [ramp.com/vendors](https://ramp.com/vendors).Get the data [Download image](https://datawrapper.dwcdn.net/aA68Q/full.png)

## Key stats

Mid-Market, 51%  
Dominant FTE segment  
Business size segment that represents the largest portion of this vendor's customer base and the percentage of customers in this size segment. Measured in the past 12 months from the month shown.

52%  
New adopter share  
Share of businesses making their first purchase in this software category that chose this vendor. Measured in the past 12 months from the month shown.

45%  
Competitor switch rate  
Share of this vendor's current customers who previously purchased from another vendor in the same category before switching to this vendor. Measured in the past 12 months from the month shown.

#2  
New adopter rank  
Competitive ranking by share of new category entrants captured for the month shown, where 1 = captured the highest percentage of businesses making their first purchase in this category.

#2  
Competitor switch rank  
This vendor's rank by switch rate for the month shown, where 1 = highest share of customers who switched from competing vendors in this category.

## Adoption Rates by company size

| Company size | Adoption rate |
| --- | --- |
| SMB | 57% |
| Mid-market | 67% |
| Enterprise | 76% |

### About Auth0

Auth0 is an authentication and authorization platform that enables secure user and AI agent identity management through SDKs, SSO, and fine-grained access controls for enterprise applications.

### Historical data

| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
| --- | --- | --- | --- | --- | --- | --- |
| Mar 2026 | 52% | 45% | Mid-Market, 51% | 76% | 67% | 57% |
| Feb 2026 | 58% | 45% | Mid-Market, 50% | 76% | 68% | 58% |
| Jan 2026 | 53% | 45% | Mid-Market, 51% | 77% | 67% | 58% |
| Dec 2025 | 49% | 45% | Mid-Market, 51% | 77% | 66% | 59% |
| Nov 2025 | 58% | 45% | Mid-Market, 50% | 77% | 67% | 60% |
| Oct 2025 | 51% | 45% | Mid-Market, 51% | 77% | 67% | 61% |
| Sep 2025 | 50% | 45% | Mid-Market, 52% | 76% | 69% | 61% |
| Aug 2025 | 53% | 45% | Mid-Market, 53% | 78% | 70% | 62% |
| Jul 2025 | 62% | 45% | Mid-Market, 52% | 79% | 71% | 63% |
| Jun 2025 | 63% | 45% | Mid-Market, 52% | 83% | 70% | 63% |
| May 2025 | 58% | 45% | Mid-Market, 51% | 83% | 70% | 63% |
| Apr 2025 | 60% | 45% | Mid-Market, 52% | 83% | 69% | 64% |
| Mar 2025 | 63% | 45% | Mid-Market, 51% | 86% | 71% | 65% |
| Feb 2025 | 67% | 24% | Mid-Market, 53% | 86% | 69% | 65% |
| Jan 2025 | 63% | 26% | Mid-Market, 54% | 83% | 71% | 65% |
| Dec 2024 | 63% | 27% | Mid-Market, 55% | 78% | 70% | 66% |
| Nov 2024 | 68% | 26% | Mid-Market, 55% | 81% | 70% | 66% |
| Oct 2024 | 51% | 25% | Mid-Market, 54% | 80% | 70% | 67% |
| Sep 2024 | 54% | 24% | Mid-Market, 55% | 80% | 69% | 68% |
| Aug 2024 | 62% | 23% | Mid-Market, 54% | 79% | 69% | 70% |
| Jul 2024 | 54% | 26% | Mid-Market, 54% | 79% | 69% | 71% |
| Jun 2024 | 61% | 25% | Mid-Market, 55% | 79% | 71% | 72% |
| May 2024 | 66% | 31% | Mid-Market, 56% | 75% | 70% | 73% |
| Apr 2024 | 71% | 14% | Mid-Market, 55% | 73% | 71% | 73% |